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When most people think of Michigan’s auto history, they immediately picture Detroit. But did you know that Gaylord, Michigan, has its own place in automotive history? Back in 1910, the Gaylord Motor Company was born, producing 350 cars in its brief run. Though short-lived, the company left its mark, and the last known Gaylord Car is still proudly displayed in our town.

At the height of its operations, the Gaylord Car made a big splash at the 1910 New York Auto Show, earning high praise from attendees. This was a major accomplishment for the company, putting Gaylord on the map in the automotive world. By 1911, Gaylord Motor Company (GMC), was producing multiple models of vehicles with prices ranging from $1,000 to $1,500. Unfortunately, competition from larger car manufacturers proved too much to handle. Just a few years later, in 1913, the company filed for bankruptcy, and the dream of building cars in Gaylord came to an end.

But here’s the cool part: the last known Gaylord Car still exists, and you can see it today! The historic Gaylord Model 30, built in 1911, is displayed at the Visitors Center and Gaylord Area Chamber of Commerce building. Not only is it a symbol of our town’s brief automotive past, but it also takes the lead at our Alpenfest Grand Parade, where it hits the streets each year. (Yes, it still runs and drives!) Watch a short video of the car here.

This car isn’t just a relic—it’s a symbol of Gaylord’s innovation and drive (pun intended!). Whether you’re a car lover or just into history, you’ve got to check it out. Next time you’re in town, pop by the Visitors Center and see the Gaylord Car for yourself. It’s a one-of-a-kind treasure that reminds us of our town’s bold automotive dream from over a century ago.